There's been a lot of skepticism about the future of advertising. For most of the past decade, digital advertising has advanced considerably, with major corporations spending a majority of their marketing budgets trying to increase their online visibility. And with this, one of the main challenges facing marketers is breaking through the clutter to reach their target audience. However, the rise of obtrusive and irrelevant ads on the web has led to a backlash in public opinion and an increase of ad-blocking software. In response, some of advertising's biggest spenders have started to shift their focus towards other avenues such as experiential marketing - a strategy that focuses on creating a physical experience for consumers.